Bandung - The Institut Teknologi Kalimantan (ITK), represented by the Public Relations staff M. Nurhidayatur Rozikin, took part in the Fuel Your Potential #FYP National Seminar and Workshop organized by the Ministry of Higher Education, Science, and Technology (Kemdiktisaintek) in collaboration with TikTok Indonesia on Thursday (December 4, 2025) at Sabuga ITB. Carrying the theme “Civitas Academica as Science Communicators in the Digital Era,” the event served as a national platform for universities to strengthen digital literacy, scientific dissemination, and the ecosystem of STEM-based educational content.

ITK’s participation particularly through its Public Relations representative marks a strategic step in supporting the Diktisaintek Berdampak mission, a national movement aimed at presenting science and technology that are relevant, inclusive, and beneficial to the wider public. As the front line of institutional public communication, ITK’s Public Relations division plays a crucial role in translating research outputs, innovations, and academic achievements into accessible content that can be effectively disseminated through digital platforms.

The national forum also enhanced ITK’s digital communication capacity through insights on educational persuasion, concise yet credible content creation, the use of mass psychology, and strategies for presenting scientific ideas attractively highlighted in the session on “The Posture of Popular Culture.” These insights are highly relevant for institutions seeking to build a strong and communicative academic image.

The event was opened by Prof. Dr. Eng. Yudi Darma and featured strategic directives from the Minister of Higher Education, Science, and Technology, Prof. Brian Yuliarto, who emphasized the importance of academic presence in digital spaces. The government underscored that universities must become key producers of high quality, safe, credible, and beneficial content, ensuring that the public can learn directly from reliable scientific sources.

Through a series of workshops ranging from “Creating Science and Technology Based Educational Content” to “Monetizing Educational Content” as well as panel discussions with ITB academics and the TikTok Indonesia team, ITK gained valuable strategies to:

• optimize official social media as a hub for science and technology content,
• strengthen the publication of student and faculty research,
• package scientific messages in engaging digital formats,
• and ensure ITK’s educational content aligns with modern public communication standards.

This participation further reinforces ITK’s commitment to being an active part of the Diktisaintek Berdampak initiative ensuring that research and innovation do not remain confined to laboratories or academic publications but instead reach and benefit society through clear, effective, and accessible communication.

Moving forward, ITK remains committed to empowering its civitas academica as science communicators, fostering a healthy digital literacy culture, and ensuring that the university’s scientific contributions generate broad impact within the national higher education ecosystem in this digital era.